NBA x Topps Launch

Celebrating the new partnership between the NBA and Topps, MKG set out to inspire a new generation of fans by bringing the trading card hobby to life.

This global activation spanned New York, Los Angeles, London, Paris, and Beijing, offering guests an experience that blended sport, culture, and collectability. Visitors were invited to pull some of the new product at the rip tables, discover the history and artistry of card collecting in dedicated education zones, and capture the moment on the larger-than-life Topps cards surrounded by cascades of basketballs.